The project primarily involved front-end development but also required significant back-end work.
This included features such as a product filter, search results, an authorized retailer finder, and numerous custom data types using blocks and views for the product detail pages.
Several custom JavaScript functions and jQuery plugins were specifically written for the theme, including a thumb slider, an infinite carousel, a slideshow, accordions, dynamic tabs, flyout menu navigation, and jQuery form validation.
The entire site was built to be responsive for phone and tablet resolutions, incorporating new functionality for navigation and other user interface elements.