Portfolio

USA Today AdMeter

USA Today AdMeter was a consulting project with STC Associates to create a custom voting platform for capturing user ratings of Super Bowl commercials.**

The custom admin interface was developed using the CodeIgniter PHP-based MVC framework and various user interface libraries like jQuery, AJAX, and Bootstrap.

The project also focused on optimizing calls to the polling API to efficiently handle spikes in heavy traffic during and after the Super Bowl, when the majority of votes were cast.

Additionally, the site was optimized for responsive display on tablets and other mobile devices.